Agenda

House Keeping

Welcome, Agenda, Context

Everything we do builds or erodes brand equity. As we consider the future of marketing, how should branding anchor our work?

As we look ahead, what do you think brand managers should focus on? How is their work evolving, changing?

Beyond tools, tech and raising capital, establishing Product Market Fit and developing a GTM program are essential success factors for SaaS & professional services. 

What’s the mindset, skills and approach marketers need to adopt to be successful in years to come?

How does this immersive tech impact marketing strategy?

When should we employ digital employees or build virtual brand experiences? 

What should marketers do differently, how does their work change when they adopt this mindset?

Entrepreneur Greg Cross is a Hi-Tech Hall of Fame Flying Kiwi. From Microsoft New Zealand CEO to co-founding Soul Machines, the HumanOS for Artificial Intelligence, Greg’s international experience is remarkable. So what can Kiwi Marketers learn from his global perspective? What do we do well and what’s holding us back from greater success?

GLOBAL PRODUCT

What’s the mindset marketers need to grow companies on the world stage?